In 2014 Ralph Pritchard dropped out of film school to become the founding head of video at Novara Media, an online activist media outlet, while freelancing for various campaigns including Black Lives Matter and Jeremy Corbyn.
Since leaving journalism in 2016 Ralph has developed a fine art practice focused on moving image, experimenting with internet aesthetics, online messaging and emotional labour.
As of 2018 Ralph Pritchard is studying an MA in Contemporary Art Practice at the Royal College of Art. His recent film work looks at how narrative and dramaturgy can open up the interpersonal psychology of political structures. This line of enquiry involves exploring trauma, storytelling, repressed desire, fascism, self-esteem and love.