I use various models and platforms of popular culture as vehicles of collective memory and social identities. Manipulating these models, I attempt to expose and transform the mechanisms at work in the creation of collective experience. However, it is important to me that I don’t simply replicate the original model, but rather breathe new life into it by relating it to lived experiences and real-time processes providing the framework for a new and unexpected form of social interaction.
Born in Buenos Aires, Argentina in 1981, now live and work in Tel Aviv, Israel. Studied Sciences of education at the Buenos Aires University, in Israel graduated from Minshar School of Art, Tel Aviv in 2005 and Midrasha School of Art Advanced Studio Program, Beit-Berl College, 2012.