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Shouldr by Ralph Pritchard

Shouldr by Ralph Pritchard

In 2017, I created promotional material for a fictitious app called “Shouldr” which allows people to sell their emotional labour skills to paying customers. The infrastructure of the app broadly resembles peer-to-peer gig economy apps like Uber and Airbnb which help individuals sell goods or services to a broad customer base, with increased flexibility. The advert forms the groundwork of a longer narrative short film entitled On Your Terms.

artwork info

Video / 03:15 min / 2017

Limited Edition of 5 + 1 AP

All editions available — Price £600 each

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